Flam builds software that lets businesses replace one-way digital content with videos, streamed 3D scenes and on-screen agents that viewers can manipulate or speak with. Its customers use the products for marketing, product visualization, training, sales and support. The company announced a $40 million Series B on September 14 and says it signed more than 100 enterprise customers in six quarters, including Google, State Farm and Diageo.
The clearest workflow is Flicks. A brand can package several versions of a person, product or scene into one video asset, then place it on a product page or use it in a digital advertisement. While the video plays, a viewer taps, swipes or hovers to switch among colors or product variants.
That interaction gives the business more than a view count. Flicks measures which alternatives viewers prefer, the share who interact, the number of variant switches in a session and the time until a viewer first engages. Flam positions those signals as inputs for choosing and improving the next piece of content.
Airboards streams 3D content through a camera interface and accepts touch, voice and haptic input without an app download. Visual Agents turns a single image into an on-screen character designed to converse in more than 60 languages. Flam says businesses can distribute its experiences through web embeds, shareable links or codes placed in retail stores, outdoor advertisements and events.
QED Investors led the Series B. Claypond Capital and individual investors Martin Chavez, Olivier Pomel, Venky Harinarayan and Shahrukh Khan participated, while RTP Global and Dovetail returned. Flam said the capital will support research and development on its models, expansion of the product suite and growth of its global enterprise-sales operation.
The financing shifts Flam’s commercial test from winning initial enterprise names to getting organizations to use these formats repeatedly. Interactive video must fit the campaign, product-page and service workflows it aims to improve; the important question is whether customers make it a recurring production tool rather than a one-off experience.