Guardio has raised $40 million at a $1.1 billion valuation, the consumer cybersecurity company announced on September 3. Its software helps individuals and families recognize or block scams that arrive through browsing, email and mobile devices. The financing backs a subscription business built around protecting everyday online interactions, from opening a delivery message to signing into an account.

The product sits close to those interactions. Guardio offers a desktop browser extension and mobile apps that check for malicious links, fake login pages and other suspicious activity. A message that appears to come from a delivery company, for example, can direct someone to a page designed to collect credentials. Guardio's stated aim is to interrupt that sequence before the person supplies information or downloads something harmful.

Customers can pay for individual, two-person or family plans, with monthly and annual billing options. The paid offering combines scam and phishing protection, data-leak alerts, account-security information and support; a limited free tier includes basic browser protection and a manual scan. Its partnership with Have I Been Pwned also places Guardio among the next steps offered to people who discover that their email address appeared in a breach. That gives the company a way to reach users at the moment they are thinking about exposure.

Chief executive Amos Peled said Guardio now has one million paying customers, twice the number a year earlier. That is a company-reported subscriber figure, rather than independently audited revenue. Peled described two sources of demand: people reconsidering older antivirus subscriptions and people buying protection after a scam reached them or someone close to them. The business proposition depends on making continuing account protection understandable to consumers who do not have a corporate security team.

Wiz founder Assaf Rappaport joined the financing alongside existing backers including ION Crossover Partners, Union Tech Ventures, Vintage Investment Partners, Cerca Partners and Emerge Ventures, according to SiliconANGLE. That report puts Guardio's cumulative funding at $167 million, following an $80 million Series B last November. The $40 million newly announced round is the amount added to Captables' financing record; the valuation and lifetime funding are separate figures.

For Guardio, the operating challenge is keeping protection useful as convincing scams move between channels and devices. Subscription growth creates a larger paying audience, but durable value comes from warnings that help people act without overwhelming them. How well the service retains those customers as attackers change their methods will matter more to the business than a single funding milestone.