Savvy Wealth announced a $100 million Series C on September 9 for a business that combines software and support services for independent financial advisors. The company is trying to reduce the administrative work between a client asking a financial question and an advisor delivering a considered answer.
Its Savvy Intelligence workspace starts with a household's investments, tax information, planning assumptions and relationship notes. An advisor can model how a change in retirement timing affects a financial plan, refine the assumptions in a conversation with the software and produce a report to review with the client. The point is to work from connected records rather than repeatedly assemble them across separate applications.
The surrounding system handles tasks that are less visible to clients: account opening, document collection, portfolio reporting and service requests. Savvy also provides investment-management, compliance and marketing support. This is more than a standalone software subscription. Savvy Wealth is the technology parent of Savvy Advisors, the SEC-registered investment adviser through which advisory services are offered.
Savvy says it now supports more than 150 advisors and oversees $9 billion in client assets. That is money managed for clients, not company revenue or financing proceeds. Its product documentation says the first financial-planning agent launched in April. Other capabilities, including broader proactive monitoring, remain marked as forthcoming; they should not be mistaken for an already completed suite.
Halo Fund led the round, with returning investors including Thrive Capital and Index Ventures. WealthManagement.com reports a $600 million valuation. The financing takes Savvy's total funding above $200 million, according to the company, and is intended to extend its technology and advisor services.
The opportunity is to let advisors serve clients without expanding the collection of systems and outside vendors they coordinate. But having a fuller record does not make an automated recommendation correct. Savvy says its AI does not provide advice directly to retail clients and that advisors remain responsible for their recommendations. The useful test is whether the system reduces preparation and rework while leaving that review intact.