Brahma AI signs $100M financing in $150M target round at $2B

Brahma AI sells audiovisual content software to media owners, sports organizations, healthcare providers and advertisers. Its system lets enterprise teams organize and search media libraries, then create or adapt video and audio with visual AI, synthetic voices, multilingual-performance tools and digital humans. The company has signed agreements for a $100 million investment from funds managed by Multiples Alternate Asset Management, part of a proposed round targeting $150 million at a $2 billion post-money valuation.

The distinction matters. Brahma announced the financing as a $150 million raise, but Prime Focus’s detailed stock-exchange filing calls that figure a target. Only Multiples’ $100 million is covered by executed subscription agreements, and closing remains subject to shareholder and other approvals. The filing says further investor demand and order confirmations are nonbinding and aren’t completed subscriptions.

The workflow spans more than generating a clip. Brahma combines content intelligence and management with creation tools, giving customers one place to find existing audiovisual material and produce or localize new versions. The company identifies Warner Bros., the NBA and Mayo Clinic as customers, while describing Google, Hakuhodo and DNEG as strategic partners.

Founded in 2024, Brahma was assembled from technology and capabilities developed across DNEG, Metaphysic and Prime Focus Technologies. Instead of tying its enterprise layer to one generator, the company says it is building the system to work across models while adding controls for content security, authenticity and provenance.

The financing would support research, global commercial expansion and a larger Silicon Valley presence. Brahma says its interactive digital humans are close to launch, so the capital is backing both an operating content platform and products that remain prospective.

The deal also rewires control. Upon completion, Prime Focus expects to retain a 65.67% economic interest through DNEG Holdings, but its voting rights would fall from 89.27% to 24.99% and its board representation would be limited to one of six seats. Brahma’s entities would become associates rather than subsidiaries, leaving Prime Focus with most of the economics but not control.