Unity and Nvidia’s investment arm NVentures have joined Emulate’s $700 million fundraising round, Sifted reported on November 11. The report values the London startup, which develops AI world models, at $3.7 billion.
Emulate was founded by former DeepMind researchers including Jack Parker-Holder, Matthew McGill and Philip Ball, who worked on the lab’s Genie models. These systems generate virtual environments that change as people or AI agents act within them. In December 2024, DeepMind demonstrated Genie 2 creating such settings from a single image for training and testing agents.
The financing was already under discussion in September. PYMNTS, citing the Financial Times on September 17, reported that Emulate was seeking up to $700 million at a $3.7 billion valuation, a month after its incorporation.