Imprint raised $130 million at an approximately $1.9 billion valuation as it launched cards for customers building or repairing credit, the company announced November 11. Existing investor Khosla Ventures led the round, which added Positive Sum as a new backer.
The New York company builds and runs co-branded credit card programs for retailers such as Kroger and Shell. Its technology lets brands embed card applications and account servicing in their websites and apps, and connect rewards to existing loyalty programs.
Imprint Access, the new offering, requires a refundable deposit. Eligible customers receive the same ongoing rewards as their brand’s unsecured card, according to the company. Responsible use can help them build credit and work toward qualifying for an unsecured card.
Secured cards were already part of Imprint’s expansion plan when it announced a $150 million Series D at a $1.2 billion valuation in December 2025. Khosla led that round, which also backed plans for debit products and flexible financing.
CEO Daragh Murphy told Upstarts Media that Imprint now has more than two million cardholders and expects about $400 million in GAAP revenue for 2026.