Sales-software startup Rox announced a $100 million Series B at a $1.3 billion valuation on Wednesday and disclosed that it had recently halved outbound-prospecting prices. General Catalyst and March Capital co-led the financing.
Rox builds AI agents that research buyers, prepare outreach and help enterprise sales teams manage accounts. Its pricing page measures work in Agent Actions: researching a prospect or preparing a meeting brief consumes units, with complex tasks using more. Enterprise plans add connections to customers’ data warehouses.
GitLab uses Rox for prospect research, according to a testimonial from chief information officer Manu Narayan in the release. Narayan emphasized compatibility with GitLab’s existing systems and governance requirements.
The new financing is twice the $50 million Rox disclosed across its seed and Series A when it launched in November 2024. Sequoia led the seed and General Catalyst led the Series A, Bloomberg reported at the time.
Rox plans to use the capital to develop custom AI models and tools for testing its agents, and to expand its enterprise business in healthcare, financial services and energy.