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THE BUSINESS
Get to know Oura.
Oura filed its public IPO registration on September 3, bringing the business behind its smart ring closer to the stock market. Founded in Finland in 2013, the company sells finger-worn sensors and software to people who want to understand patterns in their sleep, activity and recovery. The filing offers a clearer view of how that daily habit becomes a recurring-revenue business.
Oura sells a smart ring and subscription app that turn biometric data into personalized health insights. Its launched IPO could sell $2.2 billion of shares, but existing holders are supplying 73% of the base offering.
Oura sells a sensor-equipped ring and a subscription that turns its measurements into ongoing health insights. Its public IPO filing opens a window into the scale of that hardware-and-software business.