Historical ranking valuation$1.10BSource snapshot: Jun 19, 2026
Financing events10
Named participants11
Captables stories1
Disclosed primary funding in this record
$166.5M
Sum of non-overlapping disclosed USD amounts in confirmed primary financing entries in this record, including separately labeled equity components; not verified lifetime funding. Excludes amounts already included in a later round, announced, reported, database-only, debt, secondary and unclassified events.
3 confirmed primary rounds with disclosed USD amounts · Record through 2026-09-29
THE BUSINESS
Get to know Trax.
Trax provides retail-intelligence software that analyzes store-shelf images for availability, pricing, share of shelf and execution compliance. Its platform connects those observations with task and workflow tools for consumer-goods and retail teams.
No dated financing valuation has passed into this record.
Funding history
Funding rounds, debt and other financing events.
10sourced events · record as of 2026-09-29
Six issuer announcements and four early reported financings are separately attributed below. The original December 6, 2013 issuer release reports an additional US$2.5M received, not the imported December 8 closing day; it leaves a separate approximately US$15M infusion pending. No database-only observations remain in this retained record; this does not establish exhaustive coverage. The 2012 $7.5M initial-round aggregate is not another round. The early $6.6M transaction's optional $15M is not completed proceeds or proof of the later $15M financing's terms. Original $40M and $15M reports do not specify dollar currency; no USD proceeds are assigned to them. Publication days are not verified closing days. Early financing coverage remains incomplete. On February 5, 2026, Gemspring announced that an affiliate acquired and combined FORM with Trax's image-recognition business; this segment transaction is not proof that every Trax entity was acquired, not issuer funding, and does not identify the exact purchasing affiliate or continuing parent owners. FORM's broader merger wording must not replace that narrower scope. Current legal issuer, shareholder register and current private-P100 eligibility require separate review. The USD primary subtotal is not lifetime capital: it excludes debt, mixed packages with undisclosed primary allocations and database-only claims. This is not an independently reviewed complete history; source rights and independent editorial approval remain unproved. Funding participation, manager affiliations and quoted executives do not establish current shares, fund LPs or saleable inventory. Status source ↗
Nov 8, 2023LATEST SOURCED
debt
Venture debt investment
Deutsche Bank Private Credit & Infrastructure
Issuer reports completed venture-debt investment in its November 8 announcement, not November 15 from the imported baseline; the exact legal closing and drawn balance unknown. Alexander Gorokhovskiy is a bank executive, not an individual lender. The named PCI business is a bank balance-sheet lending platform, not an equity stake or a named LP fund. The release uses an unqualified dollar symbol, so no exact USD equivalent is asserted. Debt covenants, draw schedule and current outstanding balance are undisclosed.
SoftBank Vision Fund 2 (lead) · BlackRock-managed technology funds (vehicles unknown) (lead) · OMERS · Sony Innovation Fund by IGV
One announced primary/secondary package; primary allocation undisclosed, so not $640M of new issuer capital. Chris Lee is a SoftBank executive, not a named subscribing person. BlackRock-managed funds are unnamed; J.P. Morgan is the placement agent, not a subscriber. The SVF2 footnote describes SoftBank Group capital contributions and no external close at that date; it is not a current fund-LP roster. Sony's IGV manager relationship does not make Sony/Daiwa LPs direct Trax owners. No exact share class, cheque, retained balance or current ownership is established.
Issuer announces successful closure on July 22, not the baseline July 23; announcement date is not an authenticated closing day. HOPU is the named lead; Gunther Hamm speaks for HOPU, not himself as investor. The exact subscribing vehicle is unstated. Warburg Pincus, Boyu, Investec and GIC are described as existing investors, not confirmed round subscribers. J.P. Morgan advised the company. Over US$350M cumulative equity financing is not an additional round. No present holdings, legal share classes or current valuation are established.
AmountUS$100MValuationUndisclosed
Jul 2, 201807
other
Investment round (primary/secondary package)
Boyu Capital (lead) · DC Thomson
July 2 Singapore dateline and July 1 ET publication describe the same completed transaction, not another round. Some money buys early-investor shares; primary/secondary allocation undisclosed. The issuer names Boyu as lead and DC Thomson as joining; Investec and Warburg are existing holders, not named round subscribers. No Series E label, exact funds, individual cheque or valuation is supplied. Its US$235M cumulative figure is not additive. The issuer's retrospective also mentions GIC in 2018, without resolving participation in this specific transaction; GIC is not inserted into its dated subscriber roster.
The PDF's June 28, 2017 dateline announces completed investment; its 2019 upload path is not a new financing. A Warburg affiliate led, with unnamed existing shareholders also participating. Jeffrey Perlman is a Warburg executive, not an individual subscriber. The exact affiliate, other participants, share classes and cheque allocations are undisclosed; no invented US$50M Warburg component or Series D label. Largest-institutional-holder language is historical, not current ownership or an authenticated shareholder register.
AmountUS$64MValuationUndisclosed
Jun 201605
primary
Series C (reported)
Investors undisclosed
Source published Jun 8, 2016; not a financing date
Original reporting describes $40M from unnamed existing shareholders; its unqualified dollar symbol is not verified USD. June is reported financing month, not a June 9 close. The C label is not an independently authenticated legal share class. Big Tech 50's later shareholder account supports this historical description, not independent closing proof: https://mayafiles.tase.co.il/rpdf/1583001-1584000/P1583419-00.pdf (pages 55–56). No unnamed prior holder is filled in as a subscriber or lead.
Source published Feb 6, 2017; not a financing date
The issuer-attributed GPCA item states US$19.5M and Investec Bank as lead; original Globes reports completion on February 6: https://en.globes.co.il/en/article-trax-image-recognition-raises-195m-1001175714 . Publication is not an authenticated close or the imported February 8 day. No legal series class, valuation, subscribing bank vehicle or individual allocation is verified. Quoted bank executives are not personal subscribers.
AmountUS$19.5M reportedValuationUndisclosed
Date undisclosedUNDATED
primary
December 2014 financing (reported)
Broad Peak Master Fund
Source published Dec 15, 2014; not a financing date
The original Trax Image Recognition story names Broad Peak Master Fund and unnamed prior investors, not a lead allocation or manager LP roster. This is not Traxpay's separate payments financing. Publication does not authenticate the closing day; its D label is reported, not a legal stock class. The $37M cumulative figure is not extra funding; unqualified dollar currency is not verified USD. No exact relationship to the earlier option is established.
Source published Dec 6, 2013; not a financing date
Trax Technology Solutions Pte Ltd's December 6, 2013 original release reports receiving an additional US$2.5M from unnamed original stakeholders. It does not disclose an authenticated financing day, legal stock class, valuation, lead or named subscriber; CEO Joel Bar-El is a quoted executive, not a personal investor. This replaces the imported December 8 Venture Round (https://startupintros.com/orgs/trax), not another US$2.5M raise. Over US$9M raised in 2013 is a cumulative threshold, not extra capital or an exact total. A separate approximately US$15M potential infusion remained pending under prior terms; it is not received proceeds or proof of the later December 2014 financing's terms. Original stakeholder language does not identify current shareholders, subscribing legal vehicles or LPs. Issuer-confirmed receipt is not independent bank or legal-ledger verification.
AmountUS$2.5MValuationUndisclosed
Date undisclosedUNDATED
primary
Early financing (reported)
Investors undisclosed
Source published Aug 5, 2013; not a financing date
The original report names an unnamed Singapore fund, not a verifiable fund identity or lead. The optional $15M is not completed funding and the hypothetical $100M follow-on value is not an executed valuation. This is not proof that the December 2014 financing exercised this option. US-dollar denomination is explicit in the contemporary account: https://www.vcpost.com/articles/13160/20130806/trax-technology-solutions-concludes-round-financing.htm . August 5/6 publication days do not authenticate the imported August 6 close; series/class and allocation remain unverified.
AmountUS$6.6M reportedValuationUndisclosed
Financing participants
Investors, lenders and other parties named in funding announcements.
Trax's latest public financing record lists $640M in its Series E dated April 7, 2021. Captables places the event in the company's disclosed funding history.