Nous has raised $17 million in a round led by Heartcore Capital, Sifted reported, as the London company extends household bill monitoring into delegated action. Its agent can switch providers and complete consumer admin rather than merely flag price changes.
The round also included Mosaic Ventures, Chalfen Ventures, Joyance Partners and Bain Future Back Ventures, according to Sifted. The Next Web reported that Tom Blomfield, Brent Hoberman and Marc Warner participated as angels. Nous plans to add spending categories and regulated work, including more insurance and financial services, while expanding beyond the United Kingdom.
Users tell Nous about their household and can connect a bank account or email inbox. According to its website, the agent looks for savings across energy, broadband, mobile and car insurance, keeps users updated through WhatsApp, and can cancel subscriptions, arrange appointments and pursue refunds.
The amount of delegated authority is configurable. Manual mode only flags savings; Balanced mode recommends a change and handles the switch; Freedom mode can choose and switch automatically. TNW reported that Nous uses large language models for most tasks but fixed rules for sensitive money decisions, a safeguard described by the company.
The product also has two economic models. Free members can assign up to two household services to Nous, which earns provider commissions when those users make eligible switches. Premium customers pay a subscription for unlimited services and receive provider commissions as cash rewards. For energy, Nous says it recommends from a select group of providers, so its search does not cover the entire market.
When Mosaic led Nous’s $9 million seed round in 2022, the investor described a personalized dashboard that pooled anonymized household data and monitored providers for unusual price increases. The current service goes further by carrying out approved switches and cancellations under authority delegated by the user.
Nous says about 250,000 households use the service. A UK government review identified the same pattern—monitoring prices, switching providers and cancelling subscriptions—as a plausible use for consumer agents, while flagging limited market coverage, hidden incentives and erroneous switches as risks. It said existing consumer law still applies when an AI system makes the decision.