Tabby, which connects shoppers seeking installment payments with merchants wanting payment upfront, has announced a $233 million equity transaction to expand its financial services in Saudi Arabia and the UAE. The deal remains subject to regulatory approvals.
Its core checkout workflow separates when a shopper pays from when a retailer receives the money. Customers select a payment plan at checkout; Tabby says merchants receive the full purchase amount within days. Retailers can offer the service through ecommerce sites, store payment systems or payment links, including for sales made through WhatsApp.
The consumer app also gives Tabby a role before and after checkout. Its UAE website offers price comparisons, discount codes and price-drop tracking alongside installment plans. Customers can split purchases into four interest-free payments or choose longer monthly schedules. Separately, its Cash account supports transfers abroad and to UAE phone numbers or bank accounts, while the Cash card rewards spending paid in full.
For merchants, the proposition combines payment flexibility with discovery. Businesses can list stores and products inside Tabby's app to reach shoppers, rather than relying solely on visitors to their own websites. That gives Tabby two places to participate in a sale: helping someone find a product and helping them pay for it.
Blue Pool Capital led the transaction at a $6.5 billion valuation, alongside HSG, Wellington Management and Arbor Ventures. The announcement includes employee liquidity, and Business Hub Arabia reports a mix of new and existing shares; neither source specifies the amount going to the company. That report also describes a future IPO as an option, establishing that Tabby remains private.
Tabby says it has 25 million registered users and processes more than $18 billion in annualized transaction volume. Its Saudi finance licences permit longer consumer loans and business working capital. The business question is whether a relationship built around purchases can become a recurring destination for borrowing, transfers and everyday spending.